ÌÇÐÄlogo

Making A Splash: Waterdrop Selects Barrett as Exclusive North American 3PL Provider

Bryan Corbett • August 6, 2024

A Well-Hydrated Supply Chain with Barrett ÌÇÐÄlogoCenters

Franklin, MA – August 6, 2024 – Barrett ÌÇÐÄlogoCenters, a third-party logistics (3PL) provider and a leader in eCommerce and omnichannel fulfillment solutions, is thrilled to announce its latest partnership with the rapidly growing, Direct-To-Consumer hydration Microdrink brand, .


“Waterdrop is such an incredible brand. They’ve already taken over Europe and we can’t wait to help fuel their growth in the USA,” said Bryan Corbett, VP at Barrett. “As an avid tennis player and fan, I absolutely love what they’ve done with sponsoring tennis, which is of course a global sport. It doesn’t hurt having Novak Djokovic wear your logo, who is well-known to be health conscious, and now winning a gold medal over the weekend, the undisputed GOAT. Adding Taylor Fritz, among other brand sponsors, to their lineup; all genius. Barrett is ecstatic to be partners with Waterdrop.”


, led the selection process on behalf of Waterdrop. Particularly impressed with Barrett’s commitment to operational excellence and history of scaling eCommerce brands, Courtenay stated, "Waterdrop has achieved great success in Europe. As we look to fuel our growth in the USA, we need a 3PL partner with a proven track record. Their industry expertise, scalable solutions, and innovative technology make them the ideal partner to support our mission of providing sustainable hydration solutions to more customers across the continent."


In addition to adding newly formulated Microdrinks for the booming hydration market, Waterdrop has also brought in top talent from the consumer packaged goods industry (CPG) with the hiring of as General Manager of Waterdrop Americas. With over 20 years of experience in the CPG industry, including Board Member at Celsius Holdings, CEO at Future Farm, as well as a storied career at Red Bull ÌÇÐÄlogoCompany, Ruberti will play a key role in the USA hypergrowth strategy.


Waterdrop will initially launch out of the Memphis region, where Barrett maintains a strong campus of premium eCommerce and omnichannel fulfillment centers. In addition to supporting Waterdrop’s rapidly expanding eCommerce fulfillment needs, Barrett will also oversee all future retail and omnichannel expansion.


About Barrett ÌÇÐÄlogoCenters


Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15 times, Barrett is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may contact Barrett directly here.


About Waterdrop


Founded in 2016, Waterdrop has revolutionized the hydration market with their innovative Microdrinks, which offer natural fruit and plant extracts to enrich water without the need for sugar or artificial additives. With a mission to reduce plastic waste and promote healthy hydration, Waterdrop has garnered a loyal customer base across Asia, Europe, and the USA. Their products are available in major retailers such as Target, Walgreens, and HEB, as well as their own branded stores.


Recent Blog Posts

By Katherine Wroth March 11, 2025
Franklin, MA – March 10, 2025— Barrett ÌÇÐÄlogo , a leading provider of third-party logistics (3PL) solutions, has been named one of Fulfill.com’s Top 50 U.S. 3PL Companies for 2025. Fulfill.com’s annual Top 50 3PLs list highlights the best logistics companies based on operational excellence, technological innovation and a proven track record of success. This recognition reflects Barrett’s decades-long commitment to delivering efficient, scalable and client-focused logistics services. “Being recognized as a Top 3PL Provider by Fulfill.com is a testament to our team’s relentless focus on service excellence and passion,” said Bryan Corbett , Vice President of Sales and Marketing. “We take pride in delivering personalized, efficient logistics solutions that drive success for our clients, and we are honored to be named a Top 50 3PL.” Barrett’s expansive fulfillment network covers over 7 million square feet across 25+ facilities, with key hubs in Boston, New Jersey, New York, Baltimore, Memphis, Dallas and California. This nationwide presence ensures fast logistics solutions tailored to high-growth brands. Joe Spisak , CEO of Fulfill.com, commented on Barrett ÌÇÐÄlogoCenters' inclusion in the Top 50 U.S. 3PL Companies for 2025: "Barrett ÌÇÐÄlogoCenters exemplifies the precision, scalability and innovation we look for in our Top 50 US 3PL Companies. Their ability to deliver tailored logistics solutions—whether for direct-to-consumer e-commerce, omnichannel fulfillment or complex B2B distribution—sets them apart in the industry. With over 80 years of experience and a proven commitment to operational excellence, Barrett continues to be a trusted partner for brands looking for reliable, technology-driven supply chain solutions." About Fullfill.com Fulfill.com is a matchmaking marketplace connecting companies with the highest-rated 3PLs. Built to simplify the RFP process and ensure brands partner with the best 3PL for their specific needs, Fulfill (Fulfill.com) is bringing scale to both 3PLs *and* the companies they service. About Barrett Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest growing companies list 15 times, Barrett is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may contact Barrett directly here . Contact Information  Katherine Wroth Marketing Manager katherine.wroth@barrettdistribution.com Official Release Here
By Katherine Wroth February 26, 2025
Why Automation is Reshaping 3PL Fulfillment
By Katherine Wroth February 25, 2025
Are you struggling to keep up with order fulfillment for your apparel brand? Or are you just beginning to explore third-party logistics to see if it aligns with your business goals? Either way, this guide is for you. Managing order fulfillment in the apparel industry—online or in physical stores—comes with many challenges. Warehousing, packing, shipping, logistics, returns, tracking and customs clearance require significant time and resources. With limited hours in the day, handling all these aspects yourself can quickly become overwhelming (and that’s probably why you’re here). Hiring additional staff may help, but it also increases operational expenses and can complicate supply chain efficiency. The Solution: Partnering with a Trusted 3PL Barrett ÌÇÐÄlogospecializes in handling logistics and fulfillment operations for top apparel retailers and manufacturers. Outsourcing fulfillment to a trusted 3PL partner like Barrett saves costs and enhances efficiency. This guide will break down the key benefits of working with a 3PL provider and how to choose the best one for your needs.  Understanding 3PL in Apparel Fulfillment A 3PL provider manages your inventory’s storage, fulfillment and distribution. This includes warehousing, order picking, packing and shipping. Many 3PLs also handle customer service and returns. Why should you outsource apparel fulfillment instead of managing it in-house? Cost Efficiency – You pay only for processed orders instead of maintaining a full-time logistics team. Improved Fulfillment Processes – Faster, more reliable order fulfillment enhances customer satisfaction. Let’s explore how 3PLs work and why they are game-changers for apparel businesses like yours. How Does a 3PL Work? While 3PL services can support a wide range of industries, here’s how they work specifically for apparel brands: Step 1: Choosing a 3PL Partner Selecting the right 3PL is a critical process. The provider you choose will integrate into your operations and support your long-term growth. Keep in mind that 3PL services differ from freight forwarding or on-demand warehousing. Understanding these differences will help you make a more informed decision. Step 2: Sending Your Inventory Once you’ve chosen a 3PL provider, you’ll send them your inventory for warehousing. This ensures order fulfillment begins as soon as a customer makes a purchase. Step 3: Storing Inventory Your 3PL partner will store your inventory in strategically located warehouses for easy retrieval and shipping. This optimizes fulfillment speed and reduces delivery times. Step 4: Order Picking and Packing When a customer places an order, the fulfillment process begins. The item ordered is retrieved from storage, packed securely and prepared for shipping. Depending on your provider, this process may be managed manually or with advanced inventory software for greater speed and accuracy. Step 5: Shipping After an order is packed, it is shipped to the customer. Some 3PL providers handle shipping directly, while others partner with major carriers. Confirming your 3PL’s shipping capabilities is important before signing a contract. Step 6: Handling Returns Returns are an inevitable part of e-commerce. Many 3PL providers offer reverse logistics solutions to manage returns efficiently and maintain customer satisfaction. Benefits of Using Barrett ÌÇÐÄlogofor Apparel Fulfillment Is investing in a 3PL the right move for your business? The answer is YES. Here’s why: 1. Increased Efficiency Managing an apparel business requires focusing on design, marketing and customer engagement. Offloading logistics allows you to concentrate on these core areas without being bogged down by operational details. 2. Cost Savings Maintaining warehouses, shipping fleets and logistics infrastructure can be expensive. Barrett reduces these costs by leveraging existing infrastructure and volume discounts on shipping. Minimizing shipping errors and optimizing order fulfillment can also help reduce costly mistakes and returns. 3. Scalability As your business grows, so do your logistics needs. Barrett currently operates 25+ facilities across the United States. With over 6 million square feet of space specifically designed for warehousing, distribution, transportation and omnichannel eCommerce fulfillment, Barrett will scale your brand to ensure success. Barrett has over 80+ years of 3PL expertise and the resources to scale operations up or down based on demand, allowing you to expand without significant overhead costs. When Should You Consider a 3PL? Not every business needs a 3PL, but if any of the following apply, it may be time to explore outsourcing your logistics: You’re fulfilling 10+ orders per day – Managing fulfillment in-house may become too time-consuming and costly. You’re expanding and scaling operations – A 3PL can simplify shipping and customs management. You need faster shipping options – Two-day shipping has become an industry standard, and Barrett has the infrastructure to meet these expectations efficiently. Choosing the Right 3PL for Your Apparel Business Not all 3PLs are created equally. Some offer broad logistics solutions, while others, like Barrett, specialize in apparel and fashion fulfillment. When evaluating providers, consider: Technology Integration – Ensure the 3PL can integrate with your e-commerce platform for real-time inventory tracking and order processing. Warehouse Locations – Choose a provider with fulfillment centers close to your customer base to reduce shipping times and costs. Scalability – The 3PL should be able to accommodate your business growth. Return Management – A provider with strong reverse logistics capabilities will improve your customer experience. Barrett Distribution: Your Trusted 3PL Partner Since 1941 Are you looking for a trusted 3PL partner for your apparel business? Barrett offers personalized fulfillment solutions designed to help you scale and succeed. Contact us today to receive a complimentary supply chain consultation.
More Posts
Share by: