Xiaofan Gu
PhD Candidate
Arts, Design & Architecture
School of the Arts & Media
贰尘补颈濒:听xiaofan.gu@unsw.edu.au
厂耻辫别谤惫颈蝉辞谤蝉:听Lukasz Swiatek, Sukhmani Khorana
- Research area
- Research outputs
In my present scholarly endeavors, I am concentrating on the dynamics of celebrity endorsement within the realm of Chinese social media, and how socio-cultural factors have shaped celebrity endorsement in China.